Every store has heaps of data – often without knowing it. And it can be overwhelming. That’s why OR created data profiling - to examine the data, collect statistics, and create informed summaries and insights. This information gives brands a detailed understanding of what marketing, products, and merchandising they need to generate more sales.
OR data profiling can aggregate data points from a host of areas within your stores: inventory, sales, heat mapping, compliance and metadata. Now you can see patterns, make connections, and understand where improvements can be made.
One of the most powerful benefits of data profiling is the insights gleaned that allow you to better localize programs, merchandising and products. Get ready for stronger customer engagement and brand loyalty.
Data profiling is just one of the ways OR helps you identify which of your locations may be underperforming, and why. This is the big “aha” - learning what might be holding these stores back, and how simple fixes can make big differences.
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