Oprimum Retailing
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Heat Mapping and Customer Journey

Just when you think you’ve planned your stores perfectly, your customers choose to walk through in ways you never expected. With heat mapping, OR can track shopper activity, where they walk, and where they dwell. With this information, you can better plan your layouts.

Be where your customers are.

Increase traffic

With OR you can see where your customers like to move throughout your stores. Knowing this helps you plan better, and welcome more people in.

Improve performance

Heat mapping gives you an advantage. By understanding where customers travel, you can cross-reference that information with product sales and marketing campaigns, gaining visibility into what resonates, and what needs to change.

Up sales

Using OR to understand heat mapping insights and sales data is a powerful thing. Now you can compare where your customers are in connection to sales, which increases visibility, strengthens performance, and informs planning.

Related Insights


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3 Ways to Benefit From a Technology-Driven In-Store Strategy

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