With OR you can see where your customers like to move throughout your stores. Knowing this helps you plan better, and welcome more people in.
Heat mapping gives you an advantage. By understanding where customers travel, you can cross-reference that information with product sales and marketing campaigns, gaining visibility into what resonates, and what needs to change.
Using OR to understand heat mapping insights and sales data is a powerful thing. Now you can compare where your customers are in connection to sales, which increases visibility, strengthens performance, and informs planning.