Welcome to the website for Optimum Retailing, a custom-made, data-driven software used by the world’s largest bricks and mortar brands. Optimum Retailing understands the importance of protecting personal information. Please read this Website Privacy Policy carefully. It generally applies to any personal information that Optimum Retailing collects or generates about users of this website.

When we refer to personal information, we mean any information about an identifiable individual. It could include, for example, contact information that we receive in the course of our operations or from client inquiries. Information that cannot be associated with an identifiable individual, such as anonymized and/or aggregated information, is not considered personal information.

Collection and use of personal information

• Generally. In general, you can visit our website at Optimum Retailing without providing any personal information. You can even use the ROI calculator on our website without providing any personal information.
• “Contact us”. If you make an inquiry or contact us through our website, we may collect your name, contact information, email address, and any other information that you provide to us when you make your inquiry or contact us. We will use that information to provide you with the information you have asked us for or to contact you so that we can respond to your questions and requests.
• Cookies. We may use electronic means such as cookies to collect technical information when you visit our website. This may include information about your visit to our website, such as the IP address of your computer, which browser you used, your operating system, your location, the language settings in your browser, the website you came from, the keywords you searched (if you arrived from a search engine), the number of page views, the advertisements you have seen, etc.. This information is used to measure and improve our website’s effectiveness and enhance the website experience for our visitors. When this information is associated with your contact information, we treat it as personal information.
• Your choice with cookies. You can block the use of cookies by activating the settings in your internet browser, or through the “cookie settings” pop-up menu that appears when you first log onto our website. If you choose to block cookies, you may not be able to access some of the content of our website.

Sharing of personal information. Optimum Retailing will disclose personal information when required to by law, for instance in response to a court order, subpoena, search warrant, government investigation, or other legally valid inquiry or request. We may also disclose personal information where permitted to by law, such as to our lawyers, accountants, auditors, and agents in order to enforce or protect our legal rights, or to law enforcement agencies in an emergency or in connection with activities that we believe to be unlawful.

Security. Optimum Retailing will use reasonable security measures to protect your personal information against any loss, theft, or unauthorized use or disclosure.

Retention and disposal. Optimum Retailing retains personal information only for as long as necessary to fulfill the purposes for which it was collected, unless otherwise authorized or required by law. When we no longer need the personal information, it will be destroyed, erased, or made anonymous.

Access and correction. Optimum Retailing respects your right to access and correct your personal information. If you wish to exercise these rights, please contact us using the contact information contained in the “Contacting us” section below.

Contacting us. If you have any questions or concerns about this Website Privacy Policy or about the personal information that Optimum Retailing may have about you, please contact support@unefi.com.

Change of Website Privacy Policy. Optimum Retailing may review and update its policies and procedures from time to time. This Website Privacy Policy may therefore change from time to time. We will post any changes to the policy on our website.

This Website Privacy Policy was last updated in November 2021.