Unefi Inc. (“Unefi”, “we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy (“Policy”) describes how we may collect, use, or disclose your information in the course of your subscription and use of our products, applications, services, and website (collectively, the “services”), and describes the types of information we may collect from you or that you may provide when you access or use our services.
This Policy may change from time to time.
Artificial Intelligence and Machine Learning (AI/ML): We may use features integrating artificial intelligence (AI) technologies as part of our services.
This Policy sets out:
User Consent: By providing personal information during account creation, onboarding, and implementation of our services, you agree to the terms of this Policy and you freely and expressly consent to the collection, use, and disclosure of your personal information in accordance with this Policy.
Types of Information We Collect: We collect different types of information that is reasonably required to provide our services and to help us provide, improve, and personalize our services. Our collection of personal information is limited to that which is reasonably required to provide our Services.
How We Collect Information About You: We collect information from users through a variety of methods, both directly and automatically, depending on how you interact with our applications or website and the services you request.
| Category | Description | Source |
|---|---|---|
| Personal Information | Your name, your employer, your job title or department. | You |
| Contact Information | Information that allows someone to contact you, including your address, telephone number, e-mail address, and other non-public contact information. | You |
| Business Transactions | Information relating to transactions with us involving you or the company you work for. | You |
| Payment Information | Business payment information including banking information (e.g., credit card numbers). | You |
| Browsing Data | Information about your visit to our website, including URLs, clickstream data, pages viewed, and interactions. | Third party sources |
| Technical and Usage Data | Login information, browser type, operating system, and usage details. | Third party sources |
| Communications | Information provided through phone, email, website, or social media communications. | You |
| Statistical or Aggregated Information | Non-personal information that does not directly identify an individual. | Third party sources |
As you navigate through and interact with our website, we may use cookies and other automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns.
Like many online services, we obtain certain information through the use of cookies for traffic monitoring, statistical, and analytical purposes.
Personal information submitted to us is used to respond to your requests and to improve and personalize our services.
| Use | Type of Information | Basis |
|---|---|---|
| Create and secure your account | Personal Information, Contact Information | Performance of a contract |
| Manage our relationship with you | Personal Information, Contact Information, Communications | Contractual necessity, legal obligation, legitimate interests |
| Administer and protect services | Personal Information, Contact Information, Technical Data | Legitimate interests, legal obligation |
| Improve website and services | Technical Data, Browsing Data, Aggregated Information | Legitimate interests |
| Recommendations and marketing | Personal Information, Browsing Data | Legitimate interests |
We may disclose personal information collected from you with service providers, advisors, consultants, business partners, subsidiaries, affiliates, and trusted third parties where necessary to provide our services.
We may also disclose information without consent where permitted or required by law.
We store information on secure cloud-based infrastructure and may transfer, process, or store information outside Canada or the EEA where applicable.
We may use third-party service providers including:
We implement appropriate technical, organizational, and contractual safeguards to protect information shared with third-party service providers.
If you reside in the European Union (EU), additional GDPR-related provisions apply to the processing of your personal data.
We retain personal information only as long as necessary and generally for seven (7) years unless otherwise required by law.
When information is no longer required, it will be destroyed, erased, or anonymized in accordance with best privacy practices.
We use physical, technical, and organizational safeguards to protect information against unauthorized access, disclosure, or misuse.
We aim to ensure that personal information is accurate, current, and complete. You may request access to or correction of your personal information by contacting our Privacy Officer.
Compliance with CASL: We comply with Canada’s Anti-Spam Legislation (CASL) and only send commercial electronic messages where consent has been obtained.
Children’s Privacy: Our services are not intended for individuals under 16 years of age.
We may revise this Policy from time to time. Continued use of our services constitutes acceptance of the updated Policy.
If you have questions or concerns regarding this Policy or our privacy practices, please contact:
Privacy Officer
privacyofficer@unefi.com
This Privacy Policy was last updated in May 2026.