Optimum Retailing gives fashion and apparel retailers the power to streamline the end-to-end visual merchandising process. With plans that reflect store-specific assortments, layouts and fixtures, you’ll drive in-season performance like never before.
Easily manage localized assortments, seasonal fluctuations and sell-through volatility. OR lets you create plans that update dynamically based on every store’s unique available fixtures and inventory.
When customer preferences and weather patterns don’t unfold as you planned, real-time updates make in-season adjustments easy to execute. Communications and assets are centralized so store associates have everything they need the moment they need it.
With OR, your store-specific merchandising plans become easy-to-follow tasks that store associates can execute accurately every time. Our platform also allows HQ to know when things are not right so they can quickly be fixed.
OR captures the insights you need to optimize sales throughout each season. And RFID integration takes this even further to help you understand the nuances of your stores and products so you can build plans that hit performance targets.
“Bell has been using OR since 2012 and has realized several tangible benefits from the tool including a significant reduction in print volumes due to the tools’ superior management of different store formats and regional variations; a more than 80% improvement in store compliance resulting from the unique fixture compliance portal functionality and significantly improved communication between head office and stores; and a reduction in allocation per quarter of more than 30% as the result of the ability to regionalize and specifically target marketing campaigns.”
VP Marketing Communication, Bell Mobility
20-30% Reduction in non-selling hours
7-12% Increase in topline revenue from insights gained
25-30% Increase in traffic
Our end-to-end in-store experience management solution is fully customizable
for the unique needs and requirements of your brand.
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