For consumer electronics retailers and telcos with thousands of owned and partner locations, delivering consistent experiences is more than a challenge. Optimum Retailing helps you manage and monitor every product, display and fixture in every store.
With new products and promotions dropping every week, planning has to be localized and precise. OR uses virtual planograms and inventory updates to help teams plan every display down to the smallest detail.
The world of consumer electronics changes fast. Keeping every store up to speed on the latest pricing, promotions, offers and daily tasks is essential. With OR, communication is streamlined to one channel. So nothing is missed, and everyone operates with the same updated information.
Compliance can be tough for retailers with frequent updates to product selection and campaigns. With OR, tasks are clearly outlined, tracked and managed. Digital planograms let staff know exactly how to place and promote devices. And with photo compliance, head office can view progress and be confident the right product and price are on display.
OR integrates with your data and systems to help you understand how each location and promotion performs. Head office teams get the insights they needs to improve how stores execute and adapt to how customers behave.
“Bell has been using OR since 2012 and has realized several tangible benefits from the tool including a significant reduction in print volumes due to the tools’ superior management of different store formats and regional variations; a more than 80% improvement in store compliance resulting from the unique fixture compliance portal functionality and significantly improved communication between head office and stores; and a reduction in allocation per quarter of more than 30% as the result of the ability to regionalize and specifically target marketing campaigns.”
VP Marketing Communication, Bell Mobility
20-30% Reduction in non-selling hours
7-12% Increase in topline revenue from insights gained
25-30% Increase in traffic
Our end-to-end in-store experience management solution is fully customizable
for the unique needs and requirements of your brand.
