CPG Management Software that improves how programs perform.

With Optimum Retailing onside, CPG can track, view and hold stores and merchandising reps accountable for their marketing programs.
Employee in Apron Merchandising

Sync up communications.

A program’s success depends on good communication with clear direction on execution. OR syncs up all communications into one easy to find and respond place. We make it seamless to collaborate, follow through and succeed.

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Track compliance.

When a program runs nationwide, compliance is rarely monitored right. With OR, compliance is built-in giving you full visibility to what is happening in the field. From planning, execution and photo compliance, every detail is tracked, then shared, so that head office has visibility into every in-market display. Now that’s a first!

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PHone in to improve.

Bricks and mortar are data-making machines. This information is gold, and can greatly improve your marketing programs. OR brings this data to your planning and execution strategies.

More About Performance

In the first 12 - 18 months clients experience:

20-30% Reduction in
non-selling hours

7-12% Increase in topline
revenue from insights gained

25-30% Increase in

Illustration Powerful Tech Compliance Data Chart Laptop

Powerful tech to suit
your needs.

Tap into OR’s custom-created technologies designed to improve how brick & mortar retailers run from the inside out.

Read about our technology
The power of the customer: 3 tips for understanding your customers on a new level and strengthening retail operations.
By incorporating retail data and customer insights into retail planning, brick & mortar retailers can adjust to, and excel in, the quickly evolving retail landscape. For retail leaders, having a deep understanding of customers has always been critical to driving conversion rates. Yet, a fundamental shift has happened in the retail industry in r...
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The shifting landscape of employee engagement and the customer experience: Motivating and elevating the frontline post-COVID.
Brick & mortar retailers need a new strategy and approach for attracting top talent and setting the frontline up for success. Employees have always been critical to successful brick & mortar retail operations. As the face of a brand and the people responsible for executing in-store campaigns, the customer experience, and customer engagement, r...
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What kind of ROI can you expect from OR?

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