With Optimum Retailing, CPG brands track and view each location, holding stores and merchandising reps accountable for their marketing programs and visual displays.
OR empowers the world’s largest brands to get to market accurately.
Because your products need to always be at the fingertips of the people who love them.
Virtual planograms for better planning.
What’s in store? OR equips teams with digital plans of every store so products can be placed precisely. Merchandisers will always have the most up-to-date information for accurate execution.
With nationwide programs and regional executions, clear, up-to-date communication with in-house and third-party reps is critical. OR centralizes messages, directions and materials so everything is easy to find and respond to.
With OR, compliance is built-in giving you full visibility to what is happening in each store. With digitized planograms and photo compliance, every detail is tracked and shared with head office.
Brick-and-mortar retailers are data-making machines. OR brings this data to your planning and execution strategies so teams can optimize efforts for better performance and higher sales.
The CPG Evolution is Data Driven:The Power of Technology To Strengthen and Optimize Retail Performance
CPG companies face the constant challenge of providing a consistent brand experience across all stores, locations and platforms. That challenge is one that has the impact to significantly impact the path to purchase and brand loyalty, and as the omnichannel world evolves, the potential for inconsistencies will only grow.
Investing in the in-...
Automated Photo Compliance: Giving Visibility and Time Back to Retail Leaders and Stores
It’s never been easier for brands and employees in the retail industry to ensure campaigns are executed correctly and effectively
As brick & mortar retailers head into the final stretch of the holiday season, a tailored and focused store strategy is top of mind for retail leaders. We spoke here about the critical holiday season and refere...
