Insights

Article
The shifting landscape of employee engagement and the customer experience: Motivating and elevating the frontline post-COVID.
Brick & mortar retailers need a new strategy and approach for attracting top talent and setting the frontline up for success. Employees have always been critical to successful brick & mortar retail operations. As the face of a brand and the people responsible for executing in-store campaigns, the customer experience, and customer engagement, r...
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Article
The power of the customer: 3 tips for understanding your customers on a new level and strengthening retail operations.
By incorporating retail data and customer insights into retail planning, brick & mortar retailers can adjust to, and excel in, the quickly evolving retail landscape. For retail leaders, having a deep understanding of customers has always been critical to driving conversion rates. Yet, a fundamental shift has happened in the retail industry in r...
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Article
Rewriting the Rules of In-Store Engagement: 3 Ways Brick & Mortar Stores Can Create Memorable Customer Experiences in Our New Normal
Brick & mortar retailers have always faced challenges - and opportunities - in capturing customers’ attention and building a lasting connection. With the new set of challenges brought on by the pandemic, they now have even less time to successfully engage customers in a meaningful way, with fewer customers visiting stores, and fewer spending e...
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Performance
Localizing Visual Merchandising to Drive Sales
Visual merchandising and the customer experience: Why COVID has elevated the importance of visual merchandising to drive brick & mortar sales By adjusting retail planning and execution at the store level to meet the realities of our new normal, brick & mortar retailers can gain a competitive edge The majority of us are visual learners, with ...
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Article
Holiday season preparedness: How the brick & mortar industry can optimize their retail operations now for the 2021 holiday season
Brick & mortar recovery from the pandemic is well underway. Despite an initial hit to the sector and rise in e-commerce sales, physical stores are bouncing back. E-commerce has undoubtedly gained momentum in recent years, with an increasing...
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New Tech
Strengthening Brick & Mortar Retail Operations with Artificial Intelligence and Automation
As more and more retailers start settling into our new normal, automation is proving to be a game changer as a driver of efficiencies and competitiveness. It’s no secret that COVID has accelerated the pace of innovation across the retail industry. Retailers have...
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Performance
Optimizing Retail Performance: The Data-Driven Transformation of Brick and Mortar Stores
Brick and mortar retailers were forced to transform almost overnight following the COVID-19 pandemic, however it’s the data-driven transformation of retail that many are focusing on as the world looks to life post-pandemic. Having a granular understanding of each store and what makes them unique allows retailers to localize offers and messagin...
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New Tech
How In-Store Analytics Will Drive Retail Success In a Post-COVID 19 World
Global brick & mortar retailers continue to navigate through the impact of COVID-19 at different paces, with many facing financial pressures from months of lockdown and a (likely temporary) increase in popularity of e-commerce, while looking to overcome the challenge of successfully balancing health and safety measures with offering customers an...
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TELECOM
Optimizing Telecommunications Brick-And-Mortar: 3 Ways to Benefit From a Technology-Driven In-Store Strategy
Telecommunications companies had to adjust and pivot rapidly in the wake of the pandemic. While the same can be said for virtually every industry, telcos are starting to see customers come back to brick and mortar stores in droves for activations, support and device updates, and so are naturally looking for new ways to reach and engage customers...
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New Tech
From click to brick: Why online retailers from Amazon to Alibaba are investing in brick and mortar retail
When the ‘retail apocalypse’ was declared a few years back, it failed to anticipate that customers would continue to prefer the in-store experience, and so most were quick to agree that e-retailing was the smart and strategic choice compared to brick and mortar. After all, with less overhead costs and the opportunity to expand geographical r...
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Compliance
The Cost of Visual Merchandising Non-Compliance: 3 Reasons to Develop a Proactive Compliance Plan
Brick and mortar retail leaders spend a significant amount of time setting visual merchandising standards, yet the path to successful execution isn’t always smooth. Monitoring and tracking visual merchandising compliance are imperative to ensuring the frontline is executing those standards and providing a consistent customer experience, yet ma...
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QSR
How Data is Modernizing the Personalized QSR Customer Experience and Driving Growth
The global QSR industry was experiencing a fundamental shift well before the global pandemic hit, with a move away from an approach rooted in standardization and efficiency and to a hyper-personalized, customer-centric experience. Long gone are the old days of being able to follow a formula that based store design, processes, signage, and menu o...
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New Tech
Five Ways to Maximize the Contactless In-Store Experience
COVID-19 has turned virtually every aspect of our lives upside down. Yet the paramount importance of the consumer experience in retail has remained unchanged – if not grown in importance – as retailers look to implement safety protocols for employees and customers while offering an engaging in-store brand experience that addresses rapidly sh...
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CPG
The CPG Evolution is Data Driven: The Power of Technology To Strengthen and Optimize Retail Performance
CPG companies face the constant challenge of providing a consistent brand experience across all stores, locations and platforms. That challenge is one that has the impact to significantly impact the path to purchase and brand loyalty, and as the omnichannel world evolves, the potential for inconsistencies will only grow. Investing in the in-st...
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Communication
Five Ways to Maximize Retail Performance with Stronger Store Communication
Business success relies on effective communication. It influences everything from productive internal meetings and discussion making, to corporate reputation with external audiences, to the ability of a company to ensure internal alignment in reaching its organizational goals. For the brick & mortar retail industry, communication between managem...
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BANKING
Retail Banking and Customer Engagement: Increasing Brand Loyalty Through a Strategic In-Branch Experience
Along with the rest of the retail industry, COVID-19 has shaken the financial industry, including retail banks. Over the last year, banks have been challenged to engage consumers at a time when their behaviours have rapidly shifted, strengthen their brand in an increasingly competitive landscape, navigate through digital transformation, and mana...
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