Insights | Optimum Retailing

Press Release

Optimum Retailing Reports Breakout Year in 2023, Primed for Continued Success in 2024

Optimum Retailing (OR) achieved significant growth and innovation achievements in 2023. Advancements in artificial intelligence (AI) and RFID technologies have enabled a wide range of retailers to enhance their operations and adapt to the rapidly changing demands of physical retail.

Whitepaper

Global Retail Trends, Shaping 2024 and Beyond

In 2024, smart global retailers will prioritize investments that increase efficiencies and enhance shopper experiences. These investments will include retail media programs, technologies that drive efficiencies, artificial intelligence capabilities, multisensory experiences, localization efforts, and hyper-efficient store teams.

Press Release

Optimum Retailing Introduces Smart RFID Integration with Planograms for Enhanced Retail Operations

Optimum Retailing unveiled its innovative RFID technology capabilities during NRF 2024, offering an industry-first look at a new approach to planogram management. Utilizing RFID, retailers can now effectively align their in-store displays with planograms in real-time, ensuring better in-store execution of planograms through advanced, cost-effective technology.

Whitepaper

Leveraging Retail Technology to Build Operational Resiliency in the Face of Uncertainty

With global economic forces continuing to impact the brick & mortar retail sector, more and more retail leaders are turning to technology to help stay ahead The global brick & mortar retail industry has proven to be more resilient in recent years than many expected. From the so-called end of brick & mortar retail due to the...

Whitepaper

Why Digital Signage Has Become a Key Tool For Strengthening and Elevating the Brick & Mortar Retail Experience

With today’s digital signage technology, the retail industry is maximizing conversation rates and improving store performance The pandemic has changed so much about consumer behavior and in-store opportunities for engagement, creating a fundamental shift in how brick & mortar retailers reach, communicate with, and engage consume...

Whitepaper

Prioritizing Team Collaboration Has Far Reaching Benefits For Brick & Mortar Retailers

Brands focused on unifying teams, fostering collaboration, and improving cross-functional visibility are seeing both a shift in culture and improved store performance There is no disputing that retail technology is benefiting brick & mortar retailers in a growing number of ways. Today’s technology is driving an evolution of...

Whitepaper

Retail Tech Innovation Has Entered a Bold New Era

The pandemic has accelerated innovation across the industry to the benefit of store optimization and the customer experience Much has been written about the role the global pandemic has played in accelerating innovation and digital transformation across the retail sector. From strengthened processes, to elevated in-store customer engagemen...

Whitepaper

The Rise of the Planogram as a Competitive Differentiator

The planogram has long been a core tool for successful brick & mortar retailers, but leading brands are taking the planogram a step further Reminders of the power of brick & mortar retail industry are everywhere. The U.S. Department of Commerce Retail Indicator Division recently released the December 2021 Monthly Reta...

Whitepaper

Streamlining and Strengthening Retail Operations with Smarter Ticketing Triaging

With a focus on saving clients time and empowering them with visibility, OR’s ticketing triage system is improving performance while providing game-changing insights In today’s world, brick & mortar retailers are under significant pressure and struggling to do more with less. As we wrote about in our white paper - “...

Whitepaper

Empowering Sales Leaders with Visibility and Insights Through the Integration of Sales Data

Empowering Sales Leaders with Visibility and Insights Through the Integration of Sales Data Understanding sales data at the store level is arming retail leaders with critical visibility that can lead to strategic growth opportunities The brick & mortar retail industry remains a powerful force across North America and globally. For...

Whitepaper

Automated Photo Compliance: Giving Visibility and Time Back to Retail Leaders and Stores

It’s never been easier for brands and employees in the retail industry to ensure campaigns are executed correctly and effectively As brick & mortar retailers head into the final stretch of the holiday season, a tailored and focused store strategy is top of mind for retail leaders. We spoke here about the critical holiday season and refere...

Performance

One click has the power to optimize:How one-click planograms are strengthening brick & mortar retail performance.

Planogram software has evolved into a powerful retail planning tool, but have retailers evolved too? Recent studies have shown that despite the pandemic, brick and mortar retail continues to be preferred over e-commerce by a significant margin. After e-commerce hit a pandemic high of 25.5% of all retail sales (excluding restaurants, motor...

Whitepaper

The power of the customer: 3 tips for understanding your customers on a new level and strengthening retail operations.

By incorporating retail data and customer insights into retail planning, brick & mortar retailers can adjust to, and excel in, the quickly evolving retail landscape. For retail leaders, having a deep understanding of customers has always been critical to driving conversion rates. Yet, a fundamental shift has happened in the retail indust...

Whitepaper

Holiday season preparedness: How the brick & mortar industry can optimize their retail operations now for the holiday season

Brick & mortar recovery from the pandemic is well underway. Despite an initial hit to the sector and rise in e-commerce sales, physical stores are bouncing back. E-commerce has undoubtedly gained momentum in recent years, with an increasing percentage of total sales (excluding restaurants, motor vehicles and gasoline sales) of 19.6% in...

New Tech

Strengthening Brick & Mortar Retail Operations with Artificial Intelligence and Automation

As more and more retailers start settling into our new normal, automation is proving to be a game changer as a driver of efficiencies and competitiveness. It’s no secret that COVID has accelerated the pace of innovation across the retail industry. Retailers have done in ‘weeks’ what would’ve been done in ‘years’, and mu...

Performance

Optimizing Retail Performance:The Data-Driven Transformation of Brick and Mortar Stores

Brick and mortar retailers were forced to transform almost overnight following the COVID-19 pandemic, however it’s the data-driven transformation of retail that many are focusing on as the world looks to life post-pandemic. Having a granular understanding of each store and what makes them unique allows retailers to localize offers and messagi...

New Tech

From click to brick: Why online retailers from Amazon to Alibaba are investing in brick and mortar retail

When the ‘retail apocalypse’ was declared a few years back, it failed to anticipate that customers would continue to prefer the in-store experience, and so most were quick to agree that e-retailing was the smart and strategic choice compared to brick and mortar. After all, with less overhead costs and the opportunity to expand geographical...

QSR

How Data is Modernizing the Personalized QSR Customer Experience and Driving Growth

The global QSR industry was experiencing a fundamental shift well before the global pandemic hit, with a move away from an approach rooted in standardization and efficiency and to a hyper-personalized, customer-centric experience. Long gone are the old days of being able to follow a formula that based store design, processes, signage, and menu...

CPG

The CPG Evolution is Data Driven:The Power of Technology To Strengthen and Optimize Retail Performance

CPG companies face the constant challenge of providing a consistent brand experience across all stores, locations and platforms. That challenge is one that has the impact to significantly impact the path to purchase and brand loyalty, and as the omnichannel world evolves, the potential for inconsistencies will only grow. Investing in the in-...

Communication

Five Ways to Maximize Retail Performance with Stronger Store Communication

Business success relies on effective communication. It influences everything from productive internal meetings and discussion making, to corporate reputation with external audiences, to the ability of a company to ensure internal alignment in reaching its organizational goals. For the brick & mortar retail industry, communication between...