The OR team had estimated that Bell Canada could expect to see a 3x improvement in the accuracy of print
quantities matching store needs, and an overall savings in print costs of between 20%-50%. Two aspects
of the OR system drive these savings – a deep understanding of print requirements, and our One Click
When onboarding clients, the OR team reviews all our clients’ print and digital signage requirements.
For print, this includes size, material to print on, language and orientation for every fixture that
holds graphics across all stores. Digital is treated in a similar way with orientation and language, and
with the added benefit of tracking the metadata for each screen to make sure it complies with local
One Click allocation tool
When planogramming print signage with OR, graphics are planogramed in the system at the same time it
generates print quantities, distribution lists and print kits. With a single click, store-specific
planograms and all print requirements are generated.
Bell was initially surprised that the quantities generated by OR were substantially lower than what they
had produced in the past, but quickly saw the significant benefits of the platform and the accuracy with
which it generated quantities. The net result was a 20% reduction in Bell’s print spend within the first
quarter alone, according to Yulia Vasilyeva, Bell Canada Project Manager.
Let OR get to work to save you money.
Print and Fulfillment Tracking